The Kool-Aid Man is the primary mascot for Kool-Aid, a brand of flavor The character has appeared on television and print advertising as a fun-loving, gigantic and pitcher filled with cherry Kool-Aid and marked with a smiley face. He is typically featured answering the call of children by smashing through walls and furnishings an then holding a pitcher filled with Kool-Aid juice while yelling his catchphrase, “Oh yeah!”The precursor to Kool-Aid Man, the Pitcher Man, was created on July 10, 1954 by Marvin Potts, an art director for a New York advertising agency hired by General Foods to create an image that would accompany the slogan “A 5-cent package makes two quarts.” Inspired by watching his young son draw smiley faces on a frosted window, Potts created the Pitcher Man, a glass pitcher with a wide smile emblazoned on its side and filled with Kool-Aid. It was one of several designs Potts created but the only one that stuck, and General Foods began to use the Pitcher Man in all of its advertisement By the 1980s, the Kool-Aid Man had attained pop culture icon status. In 1983, he was the subject of twofor the Atari 2600 and the  systems. He was also given his own short-lived comic book series, The Adventures of Kool-Aid Man. This ran for three issues under from 1983–85 and continued with issues #4-7 under with art by , from 1987-1990 In 1994, the live-action character was retired. From that point until 2008, the character became entirely computer-generated; however, other characters, such as the children, remained live-action. In the 2000s, singer and voice-over artist, began voicing the character.In 2009, the live-action character was reintroduced, playing street basketball and battling “Cola” to stay balanced on a log, where he was voiced by Pat Duke From at least 1979 to 1981, the character was known in Canada as Captain Kool-Aid. American artist used Kool-Aid and incorporated a stamp of the Kool-Aid Man for a piece that hung in The Kool-Aid Man was featured in a YouTube Video Series entitled “Kool Killer” in which he feels abandoned and goes on a rampage and kills everyone that doesn’t drink (stated in the video anyone above the age of 5). He was played by  who also plays. His appearance is much more drastic and scarier than usual.The Kool-Aid Man has made several appearances on television shows like and , including as a playable character in In May 2016, the Kool-Aid Man appeared in a television commercial for the American insurance company, voiced by voice actor Brock Powell.^[21] In 1983, and  made a comic book series called The Adventures of Kool-Aid Man, which featured The Thirsties as the villains

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